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Willowbranch Financial Group is a team of award-winning Waddell & Reed financial advisors that have formed a partnership to share resources and financial knowledge to better serve clients.  Waddell & Reed is our back office support and brokerage service.  If you have any questions about Waddell & Reed, Willowbranch Financial Group or our financial services, please contact us.



We hope this note finds you and those around you safe and healthy during this unprecedented time. You may have heard recently that LPL Financial Holdings Inc. and Macquarie Management Holdings, Inc. announced the signing of an agreement to jointly acquire Waddell & Reed Financial, Inc. and we wanted to send a quick note about what this might mean for you.

We are currently independent financial advisors affiliated with Waddell & Reed, Inc. As you know, Waddell & Reed provides support to our business as you and our team work together directly. Similarly, after the close of the acquisition and subsequent transition of our practice to LPL, we will become independent financial advisors affiliated with LPL. As we do today, we will be able to continue to serve your needs and guide you toward your goals. Very little will change, and your best interests remain our top priority.

You may not be familiar with LPL, so we are happy to share some information with you about the firm and what you can expect in terms of service and support. LPL is the nation’s largest independent broker-dealer*, recognized for its innovative tools, technology, and service. LPL invests heavily to improve its technology and provide extraordinary service. This should enable us to spend more time helping you pursue your financial goals and elevate your overall experience. You will experience timely trades, 24/7 access to your accounts from any device, anywhere, and clear and easy-to-understand statements.

You are not required to do anything at this time. With LPL’s partnership, we are working hard behind the scenes to minimize any disruptions to you as we transfer my practice to LPL. Waddell & Reed and LPL expect this acquisition to take place in mid-2021. We will share more information with you as we near an official transition date.

As we transition to LPL together, please know that we are here for you to address your questions or concerns. Please feel free to contact us at any time.

Thank you for your continued business and trust.

Announcement letters and pertinent information will be mailed directly to current clients.

Check back here for new information or contact your advisor with questions.

You can also view the December 2, 2020 Press Release from Waddell & Reed Financial, Inc.: "Macquarie Group to acquire Waddell & Reed Financial, Inc. for $1.7 billion,."  Full Press Release

* Based on total revenue, Financial Planning magazine, June 1996-2020.