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WHY THE NAME "WILLOWBRANCH"

Strength and Flexibility

At Willowbranch, our strength comes from the combined financial knowledge and varied experience of our partners and support team. Our flexibility can be seen in the way we support clients with our combined resources. We consider it a privilege and a great responsibility to help clients weather through life’s storms and celebrate on the sunny days.

We believe a financial plan needs to be grounded in a sound financial strategy, but be flexible enough to withstand the changes that naturally occur in life. We thought willow trees were the perfect imagery to express this. They have an incredibly strong root system that grips the land along water ways, preventing loss of soil. Similarly, we believe a good financial plan is rooted in a strategy that is designed to help you accumulate and preserve wealth.

But inevitably, things happen in life, right? Sometimes, you have to make short term financial changes to manage these storms in life. That’s when you need the flexibility to sway with the storms and the strength to help keep you rooted in a financial plan that supports your future and dreams. That’s when a plan can be most helpful in keeping you on track.

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